In our modern climate there are a number of different strategies available to us to promote both ourselves and our business. One of these strategies is through recording studio hire to record a podcast. Podcasts have become a much-loved and inseparable part of popular culture, with it being a powerful marketing tool for your chosen business strategy, which then helps your business to grow and reach a large number of people. But how, you may ask, do I go about recording a podcast? There are some important questions that you will need to ask yourself before starting. These will help you to create a successful and well thought out podcast.
- Why are you doing a podcast?
- Who is your podcast for?
- Why should they listen?
The beauty of a podcast is that it is just audio. It allows imagination to flourish, as there are no visual stimulants to distract the audience. A podcast is the beginning of a conversation, and there are numerous very important conversations that are now had with this format. If you are looking to make your business more personable then this is a good strategy to use, as it feels as if the listener is the other party in the conversation that you are having.
Top 5 Tips on Recording a Podcast
1. Determining Your Audience
When thinking about starting a podcast, one of the crucial decisions must be to understand who you are targeting it towards. With the development of technology, there are more people than ever with electronic devices with the ability to listen to music or podcasts. So, when starting up it is important to ensure that your target audience fits in with your business strategy, or your brand if you are an individual person such as an influencer.
2. Deciding On A Topic
Once you have decided who your podcast is aimed towards, you can then start to think on what topics you wish to discuss on each episode. This is the stage where you need to really research your target audience. You will need to find out what they are interested in. It is also very important to choose good episode titles, this helps to draw in more listeners. Research is a key component to this stage, and this can be done through listening to other podcasts of a similar niche.
3. Choosing Your Format and Frequency
When recording your podcast there are a number of audio file formats available to distribute your episodes. The most commonly used is the ‘MP3’ format, as it is supported by nearly every portable media player, internet-connected TV, and most software-based media players. The frequency of your episodes for the season will then need to be decided on. It is essential when planning a podcast, to have a schedule in place for how long your episodes are going to be, and then how often you release episodes throughout the season.
4. Create Your Artwork
Deciding on the artwork for your podcast season is very important, as it can help to visually engage your listeners. Firstly, you must get your Podcast artwork dimensions correct as it must follow some basic requirements so that it gets accepted across the main podcast directories. Next, it is prudent to research some of your competition to see what they have done. Your podcast’s artwork is the first touchpoint that your listeners will have with your podcast, so it is essential that it reflects your message. When designing your artwork, it is a must to keep it consistent with your brand and lastly, it has to be eye-catching!
5. Use The Correct Equipment
Using quality podcasting equipment is essential for your podcasts. For a basic podcasting setup, you will need microphones for capturing the audio, recording and editing software, and a computer to run the software on and use for uploading the podcasts online. These are the foundations of any podcast setup.
For a further in depth analysis on how to record a successful podcast please visit our podcasts page on our website and listen to episodes 7 and 17.
How Can We Help?
At Chatterbox, we have three state-of-the-art studios and post-production facilities in central London that you can take advantage of for all of your future audio projects. We are one of the leading voice agents in London with years of experience in recording top-quality audio. One key factor to consider when recording your podcast is the environment that you are recording in. A studio is a great base for recording as it is a prime creative setting, allowing the flow of creativity in a much more organic way than in a normal room. You also have to consider the shape of the room and the materials the walls are made out of. Can you hear outside noise? Is your audio echoing around the room? Our studios are used daily for recording professional audio, and the recorded sound is of the highest quality.
When hiring one of our recording studios in London there are no charges for the setup time, backups, or file transfers. You can book an hour, a half-day or full-day, or you could even book for the whole week at a rate that is tailored to your specific project and budget. We have an impressive range of kit that you can use, and we provide support all the way throughout the recording process by our expert sound engineers. Currently, our studios are large enough to accommodate 2 people, so as to be compliant with regulations that have been brought in due to Covid-19.
If you would like to find out more on our recording studio hire, or would like advice on the best way to record your podcast, then please don’t hesitate to contact a member of our friendly Chatterbox team on +44 (0) 203 744 3558. Or if you want to drop us an email, please contact info@chatterboxvoices.co.uk.
