Commercial advertising is one of the ultimate ways to get your business, brand, product, or service in front of your audience.
Traditionally used as the main way to advertise other than print, radio advertising has been around since the ’20s and TV advertising has been here since the ’50s.
Both TV and radio can reach a massive amount of people daily, making the cost of advertising worth your while.
One vital element of any commercial advertising is the TV and radio voice over.
Having the right commercial voice over paired with your advert, maximises people’s interest and will get your message and call to action across.
Most of the time these types of advertisements need to be delivered within 10 to 60 seconds. They need to be impactful, thought out and creative to catch people’s attention.
TV and radio advertising is still a major medium for marketing, so don’t push them to the side just yet, and you might be pleasantly surprised by how much a campaign can cost for these platforms.
Why advertise on TV?
With the introduction of streaming services, a lot of companies thought that TV advertising was dead, but that couldn’t be further from the truth.
Still to this day, TV accounts for 37% of the average UK residents media consumption and people often view up to 41 TV ads in one day.
When done right, it can be a great way to get your brand out there, in front of thousands of people who could be interested in what you have to offer.
TV advertising is no longer just for big names, as the price to advertise on television networks has become more affordable.
On average, a daytime slot on the main TV networks could cost from £1,000 to £4,500. Peak slots can reach up to £10,000 but this will depend on what network you are looking to use for your advertising.
For example, say you are a company selling baby clothes and want to target expectant and new mothers. A good place to start would be daytime slots from 10am – 2pm as they are likely at home either on maternity leave or with their newborn.
Deciding on how long you want your campaign to last will help determine what network you go to, especially if cost is something you need to really keep an eye on.
Campaigns can be planned where you advertise for specific months of the year for 3 years or advertise every month for 2 years.
Depending on your product/service and your demographic, you can decide the strategy that works best for you.
Another thing to consider is that your advert could be made not just for the big screen, but the small screens we carry with us daily. Video advertising for TV can also be repurposed for digital platforms, such as social media.
Overall, you can create a great campaign and make sure you are visible in front of thousands of people. Look at how the battle for the Christmas advert generates a lot of buzz year after year and is always a hot topic amongst supermarket brands.
Why advertise on Radio?
Like TV, you can reach a lot of people with radio, which is as high (if not higher) than with digital channels.
With radio advertising, you could reach up to 36 million people in a week with your ad. 88% of adults tune in to their favourite radio station, consuming on average up to 20.7 hours of radio a week.
Incorporating radio into your marketing mix further increases your communication and instils trust in your brand. Listeners of radio feel they can trust advertisers on radio, more so than anything online.
With today’s radio technology and the introduction of digital radio through apps, the targeting for radio advertising can be a lot more specific. This could be anything from geographical all the way up to interest levels.
With certain radio networks, you can approach your ads, almost like paid ads online such as Google and Facebook ads. You select your demographic, you select your ad length, and then your advert is distributed to your target audience.
Depending on the radio station, if it is local or regional, the cost of your advert can start anywhere from £500 to £10,000+ per week.
While it can end up being expensive, with most radio campaigns delivering a return on investment between £4.34 – £7.70, it is definitely something worth considering.
Like TV, you can reuse your ad voice over for other marketing material, pairing it with animation, video, or photography.
Commercial radio is a brilliant asset to utilise in your strategy, and depending on what you are advertising, you can use your advert for years if it is suitable.
What voice should I use?
When it comes to recording your TV or radio advert, it is important you have the intent of the ad decided to get the right commercial voice over actors hired.
With advertising, we recommend deciding if you want the ad to tell a story, or to inform and sell.
If you’re going in the direction of a story, then we recommend looking for a good narration style voice, which is great for storytelling.
If you want to go with a classic advert that is informative and selling the product or service, then we recommend looking for a commercial voice talent for your advert.
These are the main two voice styles used for advert voice over, however, if there is something different you would like to try, we can assist in sourcing a voice talent for your project.
Chatterbox Voices
If you are looking to create your own TV or radio advert, then get in touch with our friendly team for your commercial advertising voice over.
Whatever project you need a voice over for, we have the experience and resources to help bring your project to life.
Give us a call on 0203 744 3558 or email us at info@chatterboxvoices.co.uk to discuss your project.
