It takes an average of only 0.146 seconds for a human being to hear and interpret a sound. This means that utilising audio within your businesses marketing strategy can be very beneficial, as it allows for consistent control of your corporate narration. A piece of audio can be a direct line to a customer’s emotions and can lead to increased brand recognition for your company.
One way of using audio to promote and advertise your business is to start a podcast series. You can then make use of this podcast by discussing various topics that fall in line with your own corporate advertising strategy. You could include topics such as an FAQ answering session, an interview with an industry expert, information on upcoming events or just an update on what has been happening with your company.
Whether you like streaming music or you enjoy listening to a podcast, it’s highly likely that there is some form of audio content that you love to consume. With more and more consumers spending time at home in 2020 we noticed that there has been a major uptake in audio content and listenership, so there is a huge opportunity for marketers to create branded, audible content.
At Chatterbox, can create audio content for a variety of different areas which include:
- Commercials
- Corporate Videos
- Audio Books
- Audio Guides
- Language Courses
- Plus many more!
We also have three state-of-the-art recording studios and post-production facilities in central London, with another one on the way, and the resources to help you make your audio concepts a reality! From conception to production and post-production, our amazing team of hosts, editors, producers, and sound engineers will be more than happy to guide you and assist you.
Radio Advertising
You may be tricked into thinking that radio advertising is an increasingly obsolete source of media, but don’t be fooled, it is actually a very powerful marketing tool! With a large percentage of the population using cars, there is a very large, and consistently growing, target audience who listen to the radio as they drive along. This form of advertising can be more effective than some other methods as the driver tends to internalise the message being portrayed in the audio at a higher rate, due to there being nothing but driving competing for their attention. It is an intimate way of connecting with your target audience.
TV Advertising
In recent years there has been a decline in the number of TVs found in homes, thus meaning that there has been a decline in potential marketing opportunities. However, this has been replaced by streaming services. We are still watching TV, the difference is that we are simply watching it in a different way. The reality is that people are now streaming more than ever before, with households consuming TV across multiple networks and on many different devices through all hours of the day.
This new way of watching TV has led to a change in behaviour and options when it comes to marketing, which has now allowed a chance for new opportunities and challenges in modern media. Developing a brand awareness campaign for TV requires a very concise strategy and plan for it to be effective. Contact us today if you’d like to find out more.
Corporate Video
Corporate videos are used to provide a clear picture on what your company’s brand is about, and what the unique values and propositions are that your product/service has to offer. It is also a good source of media to show individuals why your company should be chosen over your competitors, and how you plan on delivering the best possible service/product. This video could range from an internal company presentation or a training video, to an online video that is viewable by the public. On these videos you may need a corporate video voice over as narration to add depth to the production.
Podcasts
Podcasts have been becoming more and more popular as the years go on, with many companies using them as a platform to market their business. The growing number of podcasts out there has resulted in even more advertiser interest, and even more of an emphasis on how beneficial they can be to your businesses marketing strategy.
If you would like to check out our own podcast series, then please follow the link below.
Corporate Social Responsibility (CSR)
Corporate Social Responsibility is a self-regulating business model that helps a company to be socially accountable to not only itself, but also to its stakeholders and the public. Through practising corporate social responsibility, it allows a business to be conscious of the kind of impact that they are having on all aspects of society, including social, economic, and environmental.
If you have any queries regarding any audio projects and business advertising, then please give our Chatterbox team a call on +44 (0) 203 744 3558.
